Sofía is a saleswoman. She has a toy stall in the 16 de Julio market, in the city of El Alto, where she makes her sales on Thursdays and Sundays. She also sells at different street markets in the city. Her husband is a driver and belongs to the Eduardo Avaroa union.
Sofia needs a loan to buy stuffed toys since they sell very well and for a good price. Sofia uses the income that she makes to cover her family's needs. She lives in her in-laws' home in 16 de Julio neighborhood, in the city of El Alto. She is married and does not have any children. She has been a client of IMPRO since 2008.
La señora Sofía es comerciante ella tiene un puesto de venta de juguetes en la zona 16 de Julio de la ciudad de El Alto, vende los días jueves y domingos y también ella vende en distintas ferias de la ciudad; su esposo es chofer en el Sindicato Eduardo Avaroa; el crédito lo requiere para la compra de peluches, pues es un artículo que se vende muy bien y a buen precio. Con los ingresos que obtiene logra cubrir las necesidades de su familia. Vive en casa de sus suegros en la zona 16 de Julio de la ciudad de El Alto, está casada y no tiene hijos. Es clienta de IMPRO desde el año 2008.
IMPRO is a small non-profit organization that has been offering micro credit to the working poor in the Bolivian cities of La Paz and El Alto since 1995. IMPRO’s goal is to fight poverty by offering loans to small business owners who cannot access credit through the regular banking system due to a lack of guarantees or collateral.
To ensure that everyone has access to credit, IMPRO maintains a low interest rate by minimizing operational costs. IMPRO’s partnership with Kiva, which began in 2007, has allowed IMPRO to expand its services while maintaining these low interest rates.