July is a retailer: she owns a small stall, located in the 16 de julio neighborhood of the town of El Alto, where she sells every kind of products. Her husband is a driver. The loan she is requesting will be used to buy stuffed animals, a product she is a wholesaler for and which she distributes to other retailers. Thanks to these activities, she is able to pay for her household expense. She lives in the house of her parents-in-laws, located in the Ballivián neighborhood of the town of El Altro. She is married and she has two children.
La señora July es comerciante y tiene un puesto de venta ubicado en la zona 16 de julio de la ciudad de El Alto, donde vende todo tipo de productos y su esposo es chofer; el crédito lo requiere para la compra de peluches ya que la señora distribuye en mayor cantidad a otros comerciantes. De esta manera, con estas actividades cubren los gastos de su familia. Vive en casa de sus suegros ubicada en la zona Ballivián en la ciudad de El Alto; es casada y tiene dos hijos.
IMPRO is a small non-profit organization that has been offering micro credit to the working poor in the Bolivian cities of La Paz and El Alto since 1995. IMPRO’s goal is to fight poverty by offering loans to small business owners who cannot access credit through the regular banking system due to a lack of guarantees or collateral.
To ensure that everyone has access to credit, IMPRO maintains a low interest rate by minimizing operational costs. IMPRO’s partnership with Kiva, which began in 2007, has allowed IMPRO to expand its services while maintaining these low interest rates.