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Ruth
Ruth M. is a young, 28-year-old woman living in the town of Arjona, Bolívar Department. She has a store called “La Nina Danna” that is her main source of income to support her two children who are 4 and 6 years old.

She started the business less than two years ago with a small amount of working capital. With her efforts she gradually was able to add a cooler, that she bought on credit and has since paid off, as well as merchandise. Her sales have increased gradually until they were sufficient to capitalize it.

She is currently applying for her first loan from Fundación Mario Santo Domingo to stock it. She will, therefore, use her Kiva loan to buy foodstuffs, groceries and a freezer. She expects this investment will be successful because it will bring a larger volume since she will have some place to keep meat, chicken and fish that will make it possible for her to offer more variety but, above all, be able to keep these items following the required hygienic and quality control conditions they require.

Later on, she plans to add stationery items and notions to her stock because she persists in the desire to expand it still more to earn higher profits and someday buy a house of her own as well as offer her children educational opportunities of higher quality. Meanwhile, she works producing a profit margin of no less than 25%.
View original language description ↓
Ruth M. es una joven de 28 años que vive en el municipio de Arjona en el departamento de Bolívar, allí tiene una tienda llamada La Nina Danna, que le genera sus principales ingresos para el sostenimiento de sus 2 hijos en las edades de 4 y 6 anos . Su negocio inicio hace menos de dos años con un capital de trabajo pequeño, con sus propios esfuerzos gradualmente fue agregándole un enfriador que compro a crédito y que ya termino de pagar, así como también mercancías, lo que ha mostrado el crecimiento gradual de sus ventas hasta lograr capitalizarlo. En la actualidad está aplicando a su primer crédito con la Fundación Mario Santo Domingo para surtirlo, por eso con su credikiva comprara víveres, abarrotes y un congelador, inversión que proyecta ser exitosa pues venderá en un mayor volumen, al tener donde conservar alimentos cárnicos como la carne y también el pollo y pescado, que le ayudan en una oferta más diversificada y sobre todo en el mantenimiento de estos productos para ser guardado con las medidas higiénicas y de calidad que se requiere. Más adelante Ruth proyecta adicionarle artículos de papelería y miscelánea porque persiste en el sueño de ampliarlo para tener más utilidades y comprar su casa propia, así como ofrecerle oportunidades educativas de mayor calidad a sus hijos, pero mientras tanto trabaja con un margen de rentabilidad sobre las ventas no menor de un 25% .

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 501
    View loans »
    Colombia Loans Fundraising
  • $15,250,425
    Funds lent in using Kiva
  • 1,837.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $950 helped Ruth to buy foodstuffs, groceries and a freezer.
100% repaid
Repayment Term
21 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Mar 30, 2011
Listed
Apr 12, 2011
Currency Exchange Loss:
Covered
Ended:
Nov 15, 2012