Elizabeth N. N. is 37 years old and married. Her husband runs a butcher shop and they have three children aged between 8 and 15 years old, whom they hope to educate to university level.
Elizabeth's business is located in the busy Waithaka area of Nairobi. She sells maize to hotels and the local people. She has been in this business for ten years and has managed to employ three people. Elizabeth says that her business is profitable and that her major challenge is financial constraints. However, she works very hard from early morning to late evening to keep her business going well. Elizabeth is using her loan of 20,000 KES to buy maize from the farmers in order to meet her customers' demands. She hopes to grow her business and, in the future, to become a big supplier of maize to major hotels in town. She describes herself as a visionary.