Jusan is a 38-year-old woman from Akko. She owns a toy and sweets shop which caters to locals and tourists in the old city. Jusan is expanding the shop to include popcorn, ice cream and cold drinks. Her shop is popular and in a good location with strong potential. Jusan is a serious woman who has taken her economic future in her own hands.
She needs this loan to help her purchase an ice cream machine and popcorn maker and for small renovations in her store.
In the future Jusan wants to expand her shop into selling hot drinks and fresh fruit juice and smoothies. She also hopes to be able to hire staff after further expansion.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.