Elizabeth W. K. is thirty-nine years old. She is single and has two children aged fourteen and eight. Her business is located at a busy market in Nairobi city known as Gikomba. She owns a clothing sales shop in which she sells school uniforms to parents of school-going children. Besides selling ready made uniforms, she also sells materials for making the uniforms to parents and tailors. She has been in this business for fifteen years now and has managed to employ six people.
She says that this business is profitable, and the major challenge she has is lack of hardworking employees who don't perform especially well during peak seasons. However, she works very hard from early morning to late evening to keep her business doing well. She is using her loan of 50,000 KES to add to her stock of school uniforms to grow her business and meet the demands of her customers. She hopes to grow her business and in the future to become a big supplier of school uniforms materials. She describes herself as aggressive and dedicated to her work.