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Benilda
Benilda Isabel F. has a business selling perfumes, cosmetics, school supplies and clothes. In her business she sells a bit of everything, according to what her customers ask her for. She has 14 years experience and her first steps in this business were selling a few products to her very close friends. In 2009 she started selling formally, taking advantage of the increase in her market, owing to the large number of referrals that now form part of her customer base.

Benilda's success is due to the quality of the products that she sells and the payment terms that she offers her customers. Added to this is the kind service that she provides which enables her to keep her customers and also turns them into keen spokespeople for her business. Another of her strengths is that her business is located on a very busy corner. She also maintains good relations with her 4 suppliers from whom she buys her products through specialized catalogs. However, she also sells merchandise that the catalogs don't have which she knows her customers like to buy.

Benilda's goal for the future is to continue taking advantage of her location in order to start selling 'bolis' (frozen drinks maD. from natural fruits), ice creams and soft drinks. This Kiva loan is her first from Fundación Mario Santo Domingo and she will use it to buy perfumes, lipsticks, deodorants, exercise books, pencils, pencil sharpeners and other products wholesale. This investment is very likely to be successful because it is based on orders, with appropriate repayment terms, from her permanent customers.
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Benilda Isabel F. se dedica al comercio D. perfumes, cosméticos, útiles escolares y prendas D. vestir especialmente, porque en su negocio venD. D. todo un poco, D. acuerdo con lo que solicitan sus clientes. Su experiencia data desD. hace 14 años cuando iniciò y sus primeros pasos fueron pocos productos repartidos entre amigas muy cercanas, hasta que en el año 2009 iniciò formalmente aprovechando el aumento D. su mercado, por el importante nùmero D. referìdos que hoy forman parte D. su clientela. Su éxito radica en la oferta D. calidad que hace D. sus productos, el otorgamiento D. plazos adecuados a sus clientes, a lo cual agrega su amable atenciòn la cual sostien a sus compradores como firmes voceros D. su negocio. Otra D. sus fortalezas en su negocio es que està ubicado en un esquina vehicular muy transitada por el pùblico, y las buenas relaciones que sostien con sus 4 proveedores, a quienes les compra los productos que ofrece mediante guias especializadas, aunque tambien venD. otras mercancias que las revistas no tienen y que ella sabe que a sus clientes les gusta comprar. Su meta mas adelante es continuar aprovechando su ubicaciòn para vender bolis(bebidas congeladas a base D. frutas naturales) helados y refrescos. Su credikiva es el primer financiamiento con la Fundaciòn Mario Santo Domingo y con el comprarà al por mayor perfumes, labiales, desodorantes, cuadernos, lápices, sacapuntas y variedades; inversiòn que tendrà alta probabilidad D. èxito por que esta fundamentada en pedidos con plazos adecuados para sus permanentes clientes.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 246
    View loans »
    Colombia Loans Fundraising
  • $13,479,900
    Funds lent in using Kiva
  • 1,872.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $575 helped Benilda to buy perfumes, lipsticks, deodorants, exercise books, pencils, pencil sharpeners and other products wholesale.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Mar 23, 2011
Listed
Mar 24, 2011
Currency Exchange Loss:
Covered
Ended:
Apr 15, 2012