For reasons of modesty, Priel's son is pictured in the photo. Priel is a 43-year-old mother of seven with an elementary school education. She worked as a part-time helper in daycare centers but wanted to create a better future and decided she could create more income through her own business. She began selling household supplies and basic amenities. Eventually, through training and support, she opened a small minimarket at her home.
Priel needed the loan to increase her store's supplies and buy stock including dry goods, perishables, drinks and specialty items her customers wanted.
Priel dreams of expanding her minimarket and one day opening a supermarket that is sorely needed in her neighborhood.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.