Benjamin M. is twenty-seven years old, married to a businesswoman, and they have one nine-year-old child to whom they hope to provide a good education to the university level. Benjamin's business is located in a busy market in Kakamega, which is the region in Kenya known for the production of sugar canes, also known as the sugar belt region.
He sells music discs and tapes to the local people. He has been running this business for four years now and has one employee. He says that this business is profitable and the major challenge he has is financial constraints.
He is using his loan of 40,000 KES to buy more music discs and tapes to grow his business and meet the demands of his customers. He hopes to be a wholesaler in the future. He describes himself as a very visionary man.