Edith M. C. is a young, single woman who owns a business selling specialized goods including cosmetics, accessories, perfumes, clothing, and footwear. She has a small store where her products are displayed in an elegant and well-ordered manner allowing her clients to find something to catch their attention and purchase. Edith started this business to pay for college. Her business went so well that she continues to run it, with the understanding that she will have to work to expand and strengthen her shop.
Edith recently opened her first line of credit with Kiva, although this is her second loan with Fundación Mario Santo Domingo. She will use her loan to gradually increase her working capital and knowledge as a small business entrepreneur. She will buy shoes, clothing, and cosmetics for her store. Edith’s immediate goals are to have a bit of everything in her small store; to approach all possible ideas for building her customer base; and to maintain customer loyalty through extending promotions. For Edith, this is how businesses can extend their commercial voices in the market, which is her goal.
About Fundación Mario Santo Domingo
Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.