The name Piñata Land brings to mind images of good times and family fun. Alejandro D. and his family recently bought a party accessory business in their home town of El Paso. They renamed the store Piñata Land, emphasizing the colorful variety of piñatas they offer.
The idea of owning a store specializing in piñatas first presented itself when Alejandro’s sister-in-law, who was working at the party accessory store at the time, discovered her employers’ intention to sell the business. After Alejandro and his family decided they wanted to purchase the business, they approached the store’s former owners with an offer contingent upon financing. Alejandro needed this financing quickly, before the owners moved on to other interested buyers. With a loan from ACCION Texas-Louisiana, they were able to purchase the store, including the store’s equipment and remaining inventory.
Piñata Land is a true family-owned and operated business, consisting of Alejandro, his wife, brother-in-law, and sister-in-law. Alejandro’s wife and sister-in-law run the storefront and day-to-day operations, while Alejandro and his brother-in-law balance full-time jobs with managing Piñata Land finances. Alejandro and his wife handle all of this in addition to raising two small children (ages 3 and 4). The kids have adapted to their parents' constantly being at work because, as Alejandro explains, “we bring them with us (to the store)… they like being there.”
Alejandro hopes to eventually expand Piñata Land into a catering business, possibly also opening a second storefront. For now though, he and his family are focused on strengthening their inventory to sell party accessories. They are off to a good start. “January is traditionally a slow month, but so far sales are better than expected.”
LiftFund. (www.liftfund.com) is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at www.liftfund.com.