George O. O. is a married man. His wife is a business-lady and they have seven children aged between twenty-nine years old and fifteen years old. He owns a bicycle which he uses to provide transport services. His target market is comprised of fishmongers in the area, ice bar suppliers and other local walk-in customers. He is located at the heart of Kisumu Municipal Fish Market where there are many people thus many customers to serve.
George has been in business for seven years now. His business is profitable, but his major challenge is financial constraints. He also says that during the rainy season business is usually low because many people prefer closed vehicles since they are sheltered from cold and rain. He works very hard to keep his business doing well. He plans to use his loan of 40,000 Kenyan shillings (KES) to buy a motorbike which will do more business for a longer time since it is more durable than a bicycle.
He sees himself growing his business and imparting business skills to young people so that they can be able to better their lives. He describes himself as humble, motivated and kind.