Rosario de la Cruz O. is 65 years old and has sold clothing, shoes, and cosmetics for the past 14 years. She began with little merchandise and her business grew thanks to the loans, as they allowed her to buy a larger amount and variety of products.
She works with her sisters and trustworthy friends who help her deliver her products.
La señora Rosario de la Cruz O. de 65 años vende ropa, zapatos y cosméticos desde hace 14 años el cual inicio con poca mercadería y gracias a los prestamos fue creciendo su negocio ya que esto le permitió comprar mayor cantidad y variedad de productos.
Ella trabaja con sus hermanas y amigas de confianzas quienes le ayudan a regar sus productos.
Located in Central America, ADIM is a small microfinance institution with a strong social focus. In the saturated microfinance market of Nicaragua, ADIM stands out for its emphasis on the holistic development of women as well as its provision of responsible financial services. Founded in 1989 by a small group of Nicaraguan women, this institution has remained true to its initial goal of providing its clients (90% of which are women) with an opportunity for economic growth, in addition to personal and professional empowerment. Supporting an ADIM borrower means contributing not only to the continued offering of the socially conscious services it provides, but also to the sustainable growth of a truly unique microfinance institution.