Viviana runs a family business selling school supplies such as binders, papers, pens, etc. She will use her loan to purchase a photocopier to offer photocopying services to her customers. Viviana is confident that this type of service will be very popular with the local students as it is not offered by any other stores in the area, and she expects to increase her revenue. The loan consultant who has been working with Viviana and her family over the years describes her as a hardworking and entrepreneurial person who has goals and plans. Viviana and her husband work as a team and make decisions together.
The main business obstacle Viviana faces is the slow rotation of inventory. To address this, she is beginning a publicity campaign and offering promotional deals to her customers. One of Viviana’s long-term goals is to open an internet café. This would increase revenue as well as provide the opportunity to create a job for one of her children or a community member.
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In Costa Rica, funding for microfinance institutions is hard to come by, and many institutions find themselves having difficulty growing and reaching all the demand for loans that exist. Kiva works with Fundacion Mujer because it attends a very marginalized population in Costa Rica, with a specific focus on women. In addition to the loan, Fundacion Mujer provides specialized training programs for their borrowers on everything from computer classes to salon training. Because of the difficulty in obtaining capital in Costa Rica, Fundacion Mujer cannot serve all the women that need loans. Therefore Kiva plays a unique role in helping Fundacion Mujer grow its portfolio and reach borrowers it otherwise would not be able to.
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