Lucy M. M. is 33 years old and married. Her husband is a businessman and they have two children between ten years old and four years old. They hope to give them a good education to the university level. Her business is located at Kakamega town. Kakamega is the region in Kenya known for production of sugarcane and it is known as the sugar belt region. She has been selling shoes to the local people for the last six years. She says that this business is profitable and the major challenge she has is the fact that there are so many people in the area doing the same kind of business as hers and so customers are not loyal because they are spoiled by the choices. She also says that the purchasing power of the people in the area is low, leading to slow movement of stock. However, she works very hard from early morning to late evening to keep her business doing well. She is using her loan of Kes 40,000 to buy more shoes to expand her business and meet the various tastes of her customers. She hopes to grow her business to wholesale in the future. She also sees herself purchasing a plot of land. She describes herself as a very hardworking woman.