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Hortencia
Hortencia Domínguez Ramírez lives in Moyotepec neighborhood, in the town of Ciudad Ayala, in the State of Morelos, Mexico. She is 61 years old and studied two years at elementary school. Her business is selling soft drinks (Coca Cola, Pepsi, Jarritos, etc.) and candy.

Hortencia started her business 12 years ago. She started her business when she bought her first refrigerator. She decided to sell soft drinks after one of her daughters held a religious celebration in her home. She had candy left over and she gave it to her mother to sell. Also, one of her children who went to the United States helped her, sending her money to invest in her business and to build her house with. With their help, she grew her business which she considers very important because her sales provide her with enough money to support herself and she doesn't have to go asking for money. She also feels great satisfaction because the money she spends is hers and she doesn't owe anybody anything. She is proud of the fact that, through her work, she has been able to tile her house roof and she has been able to build some small rooms that her husband, who is a builder, helped her with.

Hortensia's customers are mainly her neighbors and people who pass by. She serves, on average, 10 to 20 customers a day. One problem that she has faced is the increase in competition from the ladies in her town who also sell candy. Hortensia re-invests her profits back into her business, as well as using some to pay for food. She is planning to expand her business, putting another table outside her house and stocking more products such as cracklings (pork scratchings), candies and cookies. She tells us that another difficulty she faces is that, during the cold season, she doesn't sell as many soft drinks. However, she says that it is during this season that KIVA loans help her to get ahead in her business, improving her sales.

Hortensia has three children: 37 year-old Gabriela, 32 year-old Teresa and 23 year-old Isaías. Her daughters help her, giving her money to invest in her business whenever they can. She considers that her business has helped her a lot because when her daughters were studying she was able to pay for their transportation and school expenses. Hortensia's plans for the future are to finish off her bathroom and her kitchen, laying tiles. She would also like to install a sink in her kitchen so that she doesn't have to go out to the yard, especially during the cold season. She feels happy to be receiving this loan because, for her, it represents a great help in getting herself ahead in life on her own. She also tells us that she has never had problems making her repayments. Hortensia has a message for KIVA lenders: "I am very grateful that you are giving me this help since it lightens my burden during the season when sales are low".
View original language description ↓
La señora Hortencia Domínguez Ramírez vive en la comunidad de Moyotepec municipio de Cd. Ayala en el estado de Morelos, México, ella tiene 61 años de edad, estudio 2 años de la primaria. Su negocio es de venta de refresco (coca-cola, pepsi, jarritos, etc.) y dulces. La señora Hortencia cuando inició con su negocio (hace 12 años) Ella inició con su negocio cuando compró su primer refrigerador, decidió vender refresco, después una de sus hijas tuvo un festejo en su casa (arrullada del niño Dios) le sobraron dulces y se los dio a su mamá para que los vendiera. También uno de sus hijos que se fue a E.U. le ayudó mandándole dinero para invertir en su negocio y para construir su casa. Con la ayuda de ellos fue haciendo crecer su negocio el cual considera muy importante porque de sus ventas tiene para su manutención y no tiene que andar pidiendo dinero, además siente gran satisfacción porque el dinero que gasta es de ella y no le debe a nadie. A ella le da orgullo que con el producto de su trabajo pudo construir el techo de losa de su casa y unos cuartitos que le ayudo a construir su esposo que es albañil.
La clientela de la señora Hortensia son principalmente sus vecinos y a la gente que va de paso, en promedio atiende de 10 a 20 clientes por día. Una problemática que ha enfrentado es el aumento de la competencia, de señoras de su localidad que también venden dulces. Las ganancias de su negocio las vuelve a invertir, además de tomar de ahí para la alimentación. Está planeando ampliar su negocio poniendo otra mesita afuera de casa y meter más productos como chicharrones, dulces y galletas. Nos menciona que otra de las dificultades que enfrenta es que en la temporada de frío bajan las ventas de refresco, pero comenta que es en esta temporada cuando le ayudan los préstamos de KIVA, para sacar adelante su negocio en lo que se mejoran las ventas.
Tiene tres hijos: Gabriela de 37 años, Teresa de 32 años e Isaías de 23 años. Sus hijas le ayudan le dan dinero para invertirlo en el negocio cuando pueden. Considera que su negocio le ha ayudado mucho porque cuando sus hijas estudiaban ella les daba para el pasaje y para sus gastos de la escuela. Los planes que tiene a futuro son acabar bien el baño de su casa y la cocina ponerle losa, además de poner un fregadero adentro de su cocina, para no tener que salir al patio sobre todo en la época de frío. Se siente feliz de recibir su préstamo porque para ella representa una gran ayuda para poder salir adelante por sí sola, además comenta que ella no ha quedado mal en ningún ciclo. Algo que la señora Hortensia quiere comentarle a la gente de KIVA es: “le agradezco mucho que me dan esta ayuda, ya que me aligera en temporada de ventas bajas”.

About Mexico

  • $11,249
    Average annual income
  • 27
    View loans »
    Mexico Loans Fundraising
  • $17,953,675
    Funds lent in using Kiva
  • 12.4
    Mexico Pesos (MXN) = $1 USD

Success!! The loan was 100% repaid

A loan of $325 helped Hortencia to buy soft drinks.
100% repaid
Repayment Term
6 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Dec 16, 2010
Listed
Jan 5, 2011
Currency Exchange Loss:
Possible
Ended:
May 15, 2011