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Emilce Ester
Mrs Emilce Ester Martínez lives with her husband and three children in the Las Nieves neighbourhood, one of the most traditional neighbourhoods of the Barranquilla city. She is a merchant of general merchandise. She started selling products to her friends through catalogues 15 years ago to help her husband with some income for their home. The business grew, and on the suggestion of her customers she started buying merchandise in Maicao, a commercial city in the northern department of La Guajira. She currently does not travel because she has specialized in the sales of shoes and women's clothing which are provided directly from various workshops in Barranquilla-this is why her sales prices are very competitive. This businesswoman attributes the success of her business to the fact that she does not just sell, but also advises all of her customers as to which style of clothing and shoes they should buy to be more elegant. Some of them even request her opinion when they buy in department stores. This is the second loan that Mrs Emilce has applied for from la Fundación Mario Santo Domingo, and her first loan on Kiva. She plans to invest it in the purchase of jeans, shirts, pants, skirts, shoes and women's accessories. Her monthly sales volume is $ 3.000.000 COP. The expected profitability is 37% and the time to turn over her accounts to cover charges is 50 days. This businesswoman dreams of opening her own store in which she could offer her merchandise and do, with greater comfort, what she most likes: being a woman's image consultant.
View original language description ↓
La señora Emilce Ester Martínez vive con su esposo y tres hijos en el barrio las Nieves, uno de los más populares de la ciudad de Barranquilla. Ella es comerciante de mercancías en general. Hace 15 años comenzó vendiendo productos por catálogos entre sus amigas para colaborarle a su esposo con algunos ingresos para el hogar. El negocio fue creciendo y por sugerencia de sus clientes empezó a comprar mercancía en Maicao, ciudad comercial ubicada en el norteño departamento de la Guajira. Actualmente no viaja porque se ha especializado en la venta de calzado y ropa femenina que le proveen directamente algunos talleres en Barranquilla, motivo por el cual sus precios de venta son muy competitivos. La microempresaria atribuye el éxito de su negocio al hecho de que no sólo vende, sino que asesora a todas sus clientas en el estilo de ropa y calzado que deben comprar para verse más elegantes. Algunas, incluso, le consultan su opinión cuando compran en almacenes. Este es el segundo crédito que la señora Emilce tramita con la Fundación Mario Santo Domingo y su primer Credikiva que planea invertir en la compra de jeans, camisas, pantalones, faldas, calzado y accesorios femeninos. El volumen de venta mensual es de $ 3.000.000 COP, la rentabilidad promedio es del 37% y el plazo de la rotación de las cuentas por cobrar es de 50 días. La microempresaria sueña con abrir su propio almacén en el cual pueda ofrecer su mercancía y hacer con mayor comodidad lo que más le gusta: ser consultora de imagen femenina.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 265
    View loans »
    Colombia Loans Fundraising
  • $13,496,050
    Funds lent in using Kiva
  • 1,929.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $625 helped Emilce Ester the purchase of jeans, shirts, pants, skirts, shoes and women's accessories.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Dec 22, 2010
Listed
Dec 23, 2010
Currency Exchange Loss:
Covered
Ended:
Feb 15, 2012