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It was five years ago when Elsa ventured into the fish-selling business. The idea of having this kind of business crossed her mind when her husband, who is a fisherman, had caught more fish than usual in the lake. Elsa sold those in their neighborhood and she realized that selling fish brought bigger profits faster than any other kind of business she had in recent years.

Fish is salable because it is one of the most basic needs of human beings, especially for people who live in very remote areas of the province. They are far from the municipal markets. Thus buying from vendors who come to their community is very attractive. Also, more people choose to buy fish than meat because it is cheaper and healthier.

From then on, Elsa used her loan from ASHI in her fish-selling business. Out of the profit she made, she was able to invest in her home and support her family financially.

She kept on borrowing from ASHI to keep her business growing. Now, she plans to use her newly received loan to increase the volume of fish she sells so that someday, out of her business profit, she will be able to invest more in her home.

Being a 46-year-old woman, Elsa wants her children to have their own livelihood. She believes that her business is the only inheritance she can turn over to them.

Additional Information

About ASHI

Ahon Sa Hirap, Inc. has the distinction of being the oldest existing replication of Grameen methodology for delivering credit to the poor in the Philippines. With more than a third of the nation’s 90 million Filipinos living below the poverty line, ASHI was established with the vision of helping to alleviate poverty in the Philippines. Translated from Tagalog, Ahon Sa Hirap means “to rise above poverty.”

Empowering women dedicated to supporting their families through hard work and dedication, ASHI lends 100% to women and specifically the bottom 50%, so the “poorest of the poor.” In addition to general business loans, ASHI also offers educational loans, house repair loans, savings funds, and social development programs for its members. ASHI is committed to translating its social mission into practice.

About Philippines

  • $7,000
    Average annual income
  • 1625
    View loans »
    Philippines Loans Fundraising
  • $60,717,100
    Funds lent in using Kiva
  • 44.4
    Philippines Pesos (PHP) = $1 USD

Success!! The loan was 100% repaid

A loan of $375 helped Elsa to increase the volume of fish she can sell.
100% repaid
Repayment Term
27 months (Additional Information)
Repayment Schedule
Nov 24, 2010
Dec 21, 2010
Currency Exchange Loss:
Jan 15, 2013