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Gleiny Luz
Clothes, cosmetics, and natural products are Gleiny P.’s daily bread and butter. She is a 27 year old woman who lives in the 20 de Julio neighborhood. Every day she is involved with this merchandise. She selects it, pays for it, sets the prices, displays it, and sells it. This way she gets new customers, and she sells all that she purchases.

That is how Gleiny spends her days, between taking care of her one year old daughter and her business. This is her main income, and she started a year ago in her own house. That is why she has built her customer base among her neighbors, relatives, and referrals. There is strong competition. She keeps going because she is very friendly, and her prices are competitive and often lower than the competition. She watches carefully for discounts and promotions that will benefit her customers. Her customers are very satisfied because the terms and payment arrangements are set up with the customers themselves.

Gleiny sells for cash and credit. She rotates her inventory every six days. Her current ratio (working capital ratio that measures liquidity) is 2.09. She is now looking forward to receiving her first Kiva loan. She will use the loan to buy cologne, cosmetics, natural products, and novelties. She will do this in order to be in tune with her customers during the best season of the year. This is the season when orders and sales increase.

Her dream is to concentrate on working in her business in order to have her own house. In the future she envisions her daughter as being a successful and very prosperous professional.
View original language description ↓
La ropa, los cosméticos, los productos naturales , son el pan de cada día de Gleiny P., una mujer de 27 años que vive en la Ciudadela 20 de Julio, y que todos los días se mueve entre estas mercancías: comprándolas, costeándolas, definiendo sus precios, exhibiéndolas, promocionándolas, consiguiendo nuevos clientes y vendiendo todo lo que compra. Así pasan los días de Gleiny entre la atención de su hija menor de un año y su negocio, que es su ingreso principal e inició hace un año en su propia casa; esta es la razón por la que ha construido su principal clientela entre sus vecinos, familiares y referidos y aunque la competencia es fuerte, se sostiene porque es muy amigable y ofrece precios competitivos y muchas veces mejores , pues ella está muy pendiente de lograr descuentos y promociones que beneficien a sus compradores, así mismo los clientes se sienten satisfechos porque los plazos y formas de pago son concertadas con ellos mismos . Gleiny vende de contado y a crédito, su rotación de inventarios es de 6 días y su razón corriente es de 2,09 veces; en la actualidad está postulada a recibir su primer financiamiento a través de la linea crediKiva, con este financiamiento comprará colonias, cosméticos, productos naturales y fantasias, para responderle a los clientes en la mejor época del año, en la que se incrementan sus ventas sobre pedidos. Su sueño se concentra en trabajar en su negocio para tener una casa propia, porque en el futuro visiona a su hija como una profesional exitosa y muy próspera.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 525
    View loans »
    Colombia Loans Fundraising
  • $14,638,350
    Funds lent in using Kiva
  • 1,907.5
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $600 helped Gleiny Luz to buy cologne, cosmetics, natural products, and novelties.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Dec 10, 2010
Listed
Dec 10, 2010
Currency Exchange Loss:
Covered
Ended:
Nov 15, 2011