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Purita is an active entrepreneur managing three ventures- sari-sari (variety) store business, frozen foods and little carenderia (ready-to-eat-food). Her previous loan from KIVA has provided working capital to expand her businesses and purchase more inventory for her ventures.

With the loan, Purita has witnessed that her monthly income has almost doubled, since she has attracted more customers with additional stock. Positive growth from her businesses has helped Purita finance the education of her children. All of them finished college and are now seeking better employment.

Since joining ASHI, Purita has experienced positive changes in her life. She uses the additional income to support maintenance of her three ventures. Purita hopes her businesses will continue to flourish so she can provide long-term financial stability for her family.

Therefore, she is now requesting another KIVA loan, this time for 45,000 PHP, to purchase more inventories of food stuffs for her store, greater supply of frozen foods products, and more ingredients for her food preparation. This will allow her to grow her businesses further so that she will able to help fund the education of her grandchildren and experience a life that’s full of contentment.

With the support of ASHI and Kiva lenders, Purita is hopeful that her businesses will provide steady income and improvements in her family’s quality of life, out from the spiral of poverty. Purita hopes that her businesses will expand, so she will have savings for future use.

As a member of ASHI for almost ten years, she has shown very good performance in her credit rating (basis of loans); therefore, she is being trusted by the institution to acquire larger loans.

The attached picture of Purita was taken December 07, 2010 with her supportive husband and her granddaughter.

Additional Information

About ASHI

Ahon Sa Hirap, Inc. has the distinction of being the oldest existing replication of Grameen methodology for delivering credit to the poor in the Philippines. With more than a third of the nation’s 90 million Filipinos living below the poverty line, ASHI was established with the vision of helping to alleviate poverty in the Philippines. Translated from Tagalog, Ahon Sa Hirap means “to rise above poverty.”

Empowering women dedicated to supporting their families through hard work and dedication, ASHI lends 100% to women and specifically the bottom 50%, so the “poorest of the poor.” In addition to general business loans, ASHI also offers educational loans, house repair loans, savings funds, and social development programs for its members. ASHI is committed to translating its social mission into practice.

About Philippines

  • $7,000
    Average annual income
  • 1650
    View loans »
    Philippines Loans Fundraising
  • $59,025,175
    Funds lent in using Kiva
  • 43.7
    Philippines Pesos (PHP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,050 helped Purita to purchase a larger inventory of food stuffs for her store, a greater supply of frozen foods products, and more ingredients for her food preparation (ready-to-eat-food).
100% repaid
Repayment Term
25 months (Additional Information)
Repayment Schedule
Dec 7, 2010
Dec 9, 2010
Currency Exchange Loss:
Dec 15, 2012