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Sara Esther
Mrs Sara González V. is an enterprising woman who has been selling merchandise through catalogs in Barranquilla for 12 years. She lives in a small apartment in the north of the city with her only son who is grown up and about to get married. Sara has managed to establish a good client base which has been growing over the years. She recently reached the category of 'leader' because of her sales volume and the number of new salespeople that she has introduced to the business. She gets a discount for the sales that the people she has recommended make.

Sara's average monthly sales total 1,200,000 pesos. Her average profit margin is 35% although it sometimes increases when she takes advantage of monthly promotions and buys larger quantities of articles with discounts that exceed 50%.

This is Sara's fourth loan with Fundación Mario Santo Domingo and her first Kiva loan. She plans to invest the money in buying aftershave, perfume, cosmetics, sports clothes and ladies' accessories. She has always stood out for her punctuality in making her repayments and her willingness to participate enthusiastically in all the events to which she is invited. As well as being a saleswoman, Sara is also a beauty stylist and she usually takes advantage of her customers' visits to offer them these services. With the end-of-year season approaching, her sales and orders have increased considerably. She dreams of opening a small store in which she can offer her products. She believes that next year she will be able to carry out this project.
View original language description ↓
La señora Sara González V. es una emprendedora mujer que desde hace 12 años se dedica a vender mercancía por catálogo en Barranquilla. Vive en un pequeño apartamento al norte de la ciudad en compañía de su único hijo varón, que es mayor de edad y está próximo a casarse. La usuaria ha logrado consolidar una buena clientela que desde años tras año crece. Recientemente fue ascendida a la categoría de “lider” por el volumen de venta y el número de nuevos vendedores que ha vinculado a la empresa. Ella bonifica por las ventas que realicen sus recomendados. Las ventas promedios mensuales de la señora Sara son de $ 1.200.000, su margen promedio de utilidad es del 35%, aunque en ocasiones aumenta cuando aprovecha las promociones del mes y compra grandes cantidades de artículos con descuentos que superan el 50%. Este es el cuarto crédito que la usuaria tramita con la Fundación y su primer Credikiva. Planea invertirlo en la compra de colonias, perfumes, cosméticos, ropa deportiva y accesorios para damas. Siempre se ha distinguido por su puntualidad en los pagos y su disposición a participar de manera entusiasta en todos los eventos a los que se les invita. La señora Sara, además de comerciante, es estilista de belleza y suele aprovechar las visitas a sus clientas para ofrecerle sus servicios. Con la proximidad de la temporada de fin de año las ventas y los pedidos se han incrementado considerablemente. La usuaria sueña con abrir al público un pequeño almacén en el cual pueda ofrecer todos sus productos, confía en que el próximo año pueda lograr hacer realidad ese proyecto.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 472
    View loans »
    Colombia Loans Fundraising
  • $14,958,950
    Funds lent in using Kiva
  • 1,899.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,075 helped Sara Esther to buy aftershave, perfume, cosmetics, sports clothes and ladies' accessories.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Dec 3, 2010
Listed
Dec 7, 2010
Currency Exchange Loss:
Covered
Ended:
Nov 15, 2011