Layla is a 43-year-old mother of six children. Layla has a cosmetics salon which she runs from her home.
Layla needs this loan to buy cosmetic supplies such as creams, lotions, wax, and manicure and pedicure products. Layla is building up a steady clientele who are appreciative of her professionalism and high quality of work.
Layla wants to make sure her eldest daughter studies at university and gains her degree and eventually she wants all of her children to receive a higher education. In her business she wants to branch out to gift products and specialty items for holidays and anniversaries. One day she wants to develop her business into a specialty boutique salon serving women of the entire area.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.