Wudad is a 36-year-old mother of five who has been separated from her husband for some time. In 2009 Wudad came to KIEDF to gain business training and open her first business of a falafel stand. She, with her brother and parents, delivers falafel orders to the surrounding area. Over the last year Wudad's brother trained her as a DJ and in response to the demand in her area for female DJs and the lack of qualified ones, Wudad has opened her DJ business this year. She has already gained great success.
Wudad needed this loan to purchase additional DJ equipment. She has gained experience and a good reputation as a DJ and is promised a steady client base. Wudad continues to manage both her businesses and thanks to this loan will be able to establish herself as a leading DJ in the area.
Wudad currently lives with her parents. In the future, with the help of her business, she wants to have her own home and provide for her five children, ensuring a better future for them and herself.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.