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Madenis Judith
Madenis González is 25 years old, married and lives in the municipality of Sabanagrande. She is very organized in her personal and professional life, where she sells stationery supplies, clothing, cosmetics, jewelry, gift packs, as well as other items such as footwear and clothing on credit. Ever since she was young she saw entrepreneurship as a way to earn personal income because she has always been very independent, and for this reason she started with small store where she showed off a few items. Gradually the business kept adding more infrastructure and products like the ones mentioned above. Her system of identifying which products to sell is as follows: Madenis has a notebook where she notes everything her customers purchase every day and also records what she does not have but her customers request. In this way she has been able to increase her sales as well as the number of customers and obtain better profits. Madenis sells on credit and has about 25 hand-picked customers whose accounts rotate every 30 days, although she also takes cash. She reports a profit of 35 percent and capital of $2,280, with credit capacity at 94 percent. Her dream is to see her business grow and organize a big local business, but her biggest goal is to have her own home. It's for this reason she and her husband work hard every day to achieve this objective. Madenis belongs to Fundación Mario Santo Domingo, and this is her third loan through Kiva. With the others she has been able to grow her business and increase its cash flow, and she promises to continue her good investments. With this loan she plans to purchase perfume, footwear and clothing to fulfill customers' order for the upcoming holidays because she wants to increase her sales volume by 25 percent.
View original language description ↓
Madenis González a sus 25 años es una mujer casada que vive en el municipio de Sabanagrande; ella es muy organizada en su vida personal y en su negocio de miscelánea, donde vende artículos de papelería, ropa, cosméticos, adornos femeninos, empaques de regalos mediante el sistema de contado y mercancía variada como calzado y ropa a crédito. Desde muy joven vio el emprendimiento como una oportunidad de generar ingresos personales, porque siempre ha sido muy independiente, por eso inició con una vitrina donde exhibía pocos artículos y gradualmente ha ido agregándole más infraestructura y otros productos ya mencionados; su sistema de identificación de que productos vender, funciona de la siguiente manera : Madenis tiene un cuaderno donde anota todo lo que le compran diariamente y también registra lo que ella no tiene, pero que sus clientes requieren; así ha logrado que sus ventas se incrementen y aumentar el número de compradores de sus productos y obtener mejores utilidades. Madenis vende a crédito y tiene alrededor de 25 clientes muy bien seleccionados, con los cuales logra rotar sus cuentas por cobrar cada 30 días, aunque también vende de contado; ella reporta una utilidad de un 35% y un capital de trabajo es de $2.280.000, con una capacidad de pago de 94%. Su sueño es ver crecer su negocio, organizar un gran local comercial, pero su gran desafío es tener una vivienda propia y por eso ella y su esposo están empeñados en organizarse diariamente, para el logro de este propósito.
Madenis está vinculada a la Fundación Mario Santo Domingo mediante financiamiento y su credikiva es el tercer crédito, con los otros dos ha logrado crecer, adicionándole su disciplina de pago y su compromiso constante por invertir bien, lo mismo que mucha autonomía; con su credikiva comprará artículos de perfumería, calzado y ropa, pues desde ya, tiene encargos de sus clientes para responder a las fiestas de fin de año, porque planea aumentar su volumen de ventas en un 25%.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 305
    View loans »
    Colombia Loans Fundraising
  • $13,787,625
    Funds lent in using Kiva
  • 1,832.5
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,100 helped Madenis Judith purchase perfume, footwear and clothing to fulfill customers' orders for the upcoming holidays.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Nov 10, 2010
Listed
Nov 12, 2010
Currency Exchange Loss:
Covered
Ended:
Jan 15, 2012