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Maira Alejandra
María Alejandra is 29 years old with a 2-year-old son. It is for him that she directs all her efforts to her job as a saleswoman, as she dreams of giving him better living conditions and especially a quality education--this is her biggest personal challenge. María Alejandra is the owner of Yireth Shoe Distributor, a business which she started in 2008 after leaving her job in an important company. That's when she started selling women's and men's shoes, and she hasn't stopped. She works from 9am to 9pm. Her customers are pedestrians, referred by profitable customers and neighbors in the area, the July 20 Citadel south of Barranquilla, specifically in the metropolitan shopping center where a large number of people travel. María Alejandra is preparing for the end of the year, which is a time of upturn in her sales as members of each family receive bonuses and premiums and invest them in dressing elegantly, and María Alejandra wants to continue providing shoes to her clients during this time. With her Kiva credit, which is her first loan from Fundación Mario Santo Domingo, she hopes to buy two types of women's shoes which produce a profit margin of 28% and 26.67%, respectively; two types of men's shoes which produce a profit margin of 13% and 14.29%; and also women's purses which will give her a 33.3% profit margin. With working discipline and continuing injections of capital, María Alejandra will be able to turn her long-term goal--having her own company--into her real future.
View original language description ↓
María Alejandra es una joven de 29 años que tiene un hijo en la edad de 2 años y es por él, que dirige todos sus esfuerzos a su trabajo como comerciante, porque sueña con darle mejores condiciones de vida y especialmente estudios de calidad; lo que se convierte en su más grande desafío personal. María Alejandra es la ´propietaria de “Distribuidora de calzado Yireth” negocio que inició sus operaciones en el año 2008, después de haber dejado su empleo en una importante empresa; desde ese momento se inició en la comercialización de calzado femenino y masculino, y no ha parado su actividad, la cual inicia desde la 9: 00 a.m. hasta las 9:00 p.m.; sus clientes son los peatones, referidos por sus clientes rentables y vecinos del sector donde está ubicada en la ciudadela 20 de Julio, barrió al sur de Barranquilla, específicamente en el centro comercial metropolitano, sector de transito de gran afluencia de personas.
María Alejandra se está preparando para final de año, que es un momento de gran repunte en sus ventas, porque los miembros de cada familia reciben en esta época bonificaciones, primas, aguinaldos y lo invierten en vestirse elegantemente y María Alejandra quiere seguir suministrando el calzado de esta época para sus clientes.
Con su credikiva, que es su primer financiamiento con la Fundación Mario Santo Domingo, espera comprar calzado femenino en dos referencias los cuales le producen un margen de contribución de 28 y 26,67% respectivamente, calzado para hombre en dos referencias mas, que y un margen de contribución de 13 y 14,29% y también comprará bolsos femeninos que le proporcionará un margen de un 33,3%. Con la disciplina de trabajo y con inyecciones de capital de trabajo continuas, María Alejandra podrá convertir su sueño a largo plazo, de tener una empresa, en su realidad futura.




Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 139
    View loans »
    Colombia Loans Fundraising
  • $12,792,775
    Funds lent in using Kiva
  • 1,847.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $725 helped Maira Alejandra women's and men's shoes and purses.
100% repaid
Repayment Term
11 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Oct 29, 2010
Listed
Nov 2, 2010
Currency Exchange Loss:
Covered
Ended:
Nov 15, 2011