Merashid is a married woman with four children all of whom attend school. She owns a house that has electricity and piped water. Her greatest monthly expense is school fees for the children.
She has operated her business of selling natural juices from home for over four years. Neighbours and passersby are her potential customers. Merashid faces a major challenge of seasonality. Duringthe rainy season the demand for juice is low compared to hot summer season where demands is high. She hopes to establish a restaurant in the future.
With the Kshs 20,000 loan she wants to purchase a freezer. Merashid decided to join Yehu because of its simple procedures and minimal collateral.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.