James B. comes from a long line of entrepreneurs, and more specifically, “handymen”, as he calls it. His grandfather owned a welding shop and did repairs for people on the side. His father was also a well-known handyman in the Lubbock area. After the father’s recent death, James and his wife used their savings and turned the family trade into an actual business, complete with a name and a logo, Lonestar Repair and Remodeling. Before James made this decision, he had worked for a variety of construction companies and was promoted quickly despite his young age. James says, “I’ve been in construction since I could swing a hammer”. However, following in his father’s footsteps, James was not happy working for other people and knew that his dream was to be self-employed. It was not too difficult to secure the first clients as they have been loyal customers to his family for years. James says, “I live in Lubbock, known as the biggest small town. Whenever you do something, everybody knows about it and that can be a good thing and that can be a bad thing. But, for me, it’s a good thing. Word of mouth is really what grows my company.”
With this loan, James will buy a paint sprayer, a job-site table saw, two nail guns and a cordless multi-tool kit that will allow him to take on more complicated jobs. James employs his two younger brothers part-time but they both have other jobs. He is excited to expand his customer base so that he can employ people full-time. With his wife at Wayland Baptist University studying to be a teacher, the couple are on a tight budget. Lucky for James, his wife is an “extreme budgeter” and can make a dollar stretch. James’ marketing plan is to be an honest businessman with a good work ethic. He believes that through word of mouth, people will choose him because of his affordable and fair prices.
LiftFund. (www.liftfund.com) is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at www.liftfund.com.