Mercedes is nineteen years old. She lives with her family in Tambogrande a town in the northern part of Peru in the province of Piura. It is a primarily rural zone which consists of farmers squeezing a living out of the desert valleys through skillful use of irrigation systems.
On Saturdays, Sundays and Mondays, Mercedes sells food and beverages out of her home. She sells food, chicha (a traditional beverage which is brewed from corn) and beer. This business is growing steadily given her hours of attention and the demand in the area.
She plans to use the loan proceeds to expand her inventory and make purchases at bulk prices. She expects that this will allow her to expand market share and also increase her profit margin. She hopes to one day expand her business to become a distributor.