Asha is a married woman with three children all of whom attend school. She owns a house that has electricity and piped water. Her greatest monthly expenses are electricity bills and school fees for her children.
For over fifteen years she has operated her retail shop selling sugar, tea leaves, and maize flour. Asha's potential customers are her neighbours and passersby. She faces the major challenge of competition as many retail shops sell similar products. She hopes to buy a plot of land in the future to construct rental houses.
Her major reason for working with Yehu is its good reputation. With the Kshs 30,000 she wants to purchase ten bags of charcoal, five bags of beans and maize for her shop.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.