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Cruz María
Cruz María A. A., 56 years of age, lives in Tacachico in the department of La Libertad. She lives with her husband who, like her, is a merchant, as well as her only child who is 17 years of age.

Cruz sells tortillas, which she makes from a corn base. Her business is located in her home, where people come to purchase her food. She has been cooking tortillas for 5 years, a food that is a staple in the diet of the Salvadorean people. They eat it on a daily basis, and sometimes two or three times per day, making the demand for her type of product very stable.

Cruz wants very much to make improvements to her business since, thanks to the income it generates, she can help her husband a great deal with the family’s expenses. It also allows her to provide for their child, who is the primary motivation for her to want to improve and provide all the best for.

For these reasons, Cruz requests a loan in order to have the necessary funds to buy corn at wholesale. This will allow her to serve more customers and to augment her income, which benefits her family.
View original language description ↓
Cruz María A. A. de 56 años de edad, reside en Tacachico, ubicado en el departamento de La Libertad, en donde vive junto a su esposo quien trabaja como comerciantes, así mismo vive junto a su único hijo de 17 años de edad. Cruz posee una venta de tortillas, las cuales están hechas a base de maíz, su negocio está ubicado en su casa, en donde las personas llegan a comprarlas. Desde hace 5 años que ella trabaja elaborando este alimento el cual es muy necesario en la dieta de las personas salvadoreñas, ya que se comen a diario hasta dos o tres veces al día, por lo que este es un negocio bastante estable. Cruz desea mucho poder mejorar su negocio, debido a que las ganancias generadas de este negocio, le permiten brindarle toda la ayuda necesaria a su esposo con los gastos del hogar y el de su hijo, el cual es la razón principal para querer mejorar y poder brindarles lo mejor. Es por esto que Cruz solicita un préstamo por medio del cual cuente con el dinero necesario para comprar maíz por mayor y de esta manera atender a más personas y así obtener más ganancias las cuales beneficien a su familia.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 748
    View loans »
    El Salvador Loans Fundraising
  • $26,264,500
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,000 helped Cruz María to buy corn at wholesale.
100% repaid
Repayment Term
17 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Sep 18, 2010
Listed
Oct 6, 2010
Currency Exchange Loss:
N/A
Ended:
Sep 15, 2011