Asha is a married woman with five children. Three of her children currently attend school and the other two have graduated. She lives at her own house that has electricity and piped water. Her greatest monthly expenses are food and school fees.
She has operated her beverage selling business for over five years. From home, Asha sells juice and ice cubes to her neighbors and school children. Her major challenge in the business is seasonality. During the rainy winter season (June-July) the demand for juice is low compared to during the hot dry season (January-February). She hopes to be self-reliant in the future and expand her business.
Asha decided to join Yehu to get a loan with the hope of improving her business. With the Kshs 40,000 she wants to repair her refrigerator (which she stands next to in the photo) as well as purchase a sack of sugar and packets of flavoring that she uses to make natural juices.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.