Geoffrey I. M. is 38 years old and married. His wife runs a green grocer and he runs a retail shop in Nairobi's Racecourse estate. The business is located by the the highway and it is well known by the name Real Deal Retail.
They have three children aged between 6 and 13 years whom they hope to give a quality education to the university level. He sells such items as eggs, juice, biscuits, handkerchiefs, paper bags, tissues, etc. He sells to the local people. He has been in this business for the last five years. He says that this business is profitable and the major challenge he has is the fact that there so many other people in the area doing the same kind of business as his and so customers are spoiled for choice.
However, he works hard from early morning to late evening to ensure that his business is doing well. He is using his loan of 50,000 Kenyan shillings to add to his stock so he can grow his business, which he eventually hopes will become a big wholesale store. He sees himself becoming a millionaire in the future. He describes himself as hardworking, ambitious and determined.