Unlike other products sold, fish is salable because it is one of the most basic needs of Filipinos, especially for people who live in very remote areas of the province. They are far from the municipal market thus, the possibility of buying from vendors who come to their community is very high. Also, most people choose to buy fish rather than any other meat because it is cheaper and healthier.
From then on, Enonita used her loan from ASHI in her buying and selling fish business. Out of the profit she had, she was able to invest in her home and support her family financially.
She kept on borrowing from ASHI to keep her business growing. Now, she plans to use her newly received loan in increasing the volume of fish she buys and sells so that someday, out of her business profit, she will be able to invest more in her home. Being a 64-year-old woman, Enonita wants her son to have his own livelihood. She believes that her business is the only inheritance she can turn over to him.
Ahon Sa Hirap, Inc. has the distinction of being the oldest existing replication of Grameen methodology for delivering credit to the poor in the Philippines. With more than a third of the nation’s 90 million Filipinos living below the poverty line, ASHI was established with the vision of helping to alleviate poverty in the Philippines. Translated from Tagalog, Ahon Sa Hirap means “to rise above poverty.”
Empowering women dedicated to supporting their families through hard work and dedication, ASHI lends 100% to women and specifically the bottom 50%, so the “poorest of the poor.” In addition to general business loans, ASHI also offers educational loans, house repair loans, savings funds, and social development programs for its members. ASHI is committed to translating its social mission into practice.
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