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Nidia
Nidia R. R. is a very wise woman who knows exactly what strategies to implement in every moment of her life; especially in regards to her business. She started out selling gold jewelry, but when the price of gold rose, sales began to decline and profits fell, so she changed her merchandise. The same customers that she had sold jewelry to, she started selling them vegetables such as lentils, beans, rice, and oil. She gradually attracted more customers and more orders, creating a need for increased investment.

Thus, seven years ago, Nidia went to the Mario Santo Domingo Foundation, an organization that has supported her with four loans. She succeeded in diversifying her products and improving timeliness to market. For example, she sells pork on weekends, dairy products every day, and food supplies twice a week.

With all the support of FMSD, Nidia's discipline and interest in growing her business has improved all aspects of her life. At 68 years old, she dreams of increasing sales volume and profits every day. Competition is her main obstacle and she is always forced to use marketing strategies to hold on to her customers. This is Nidia's fifth loan with FMSD. She will buy rice, flour, powdered milk, pasta, toiletries, and vegetables to supply her business and increase her working capital. With this loan, her dream of continued success will be realized.
View original language description ↓
Nidia R. R. es una mujer muy sabia, que conoce perfectamente que estrategias poner en marcha en cada momento de su vida, especialmente en lo que se refiere a su negocio; al principio se dedicaba al comercio de prendas de oro, pero cuando se encareció esta mercancía y las ventas empezaron a descender y a generar menos utilidades, se dedicó a ir cambiando gradualmente su actividad, justamente con los mismos clientes que había ganado con la venta de joyas; así fue como inició vendiendo legumbres, como lentejas, frijoles y también arroz y aceite entre vecinos, hasta que gradualmente fue atrayendo mas clientes y con ellos mas pedidos, generando la necesidad de aumentar la inversión, por eso hace ya siete años acudió a la Fundación Mario Santo Domingo, organización que la ha apoyado con cuatro financiamientos, con los que ha logrado diversificar sus productos y mejorar sus tiempos, incluyendo carne de cerdo los fines de semana, productos lácteos todos los días y víveres dos veces por semana. Todo este apoyo, su disciplina e interés de crecimiento, ha logrado mejoría en todos los aspectos de su vida; con sus 68 años sueña con aumentando el volumen de ventas y sus ganancias día a día, aunque la competencia es su máximo desafío y siempre la obliga a recurrir a estrategias mercadologicas para permitirle sostener sus clientes. Su credikiva es su quinto financiamiento con la organización, con él comprará arroz, harina, leche en polvo, pastas, productos de aseo y legumbres para surtir nuevamente su negocio y seguir aumentando su capital de trabajo y con él su sueño de continuar siendo exitosa.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 183
    View loans »
    Colombia Loans Fundraising
  • $12,868,250
    Funds lent in using Kiva
  • 1,806.7
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $850 helped Nidia to buy rice, flour, powdered milk, pasta, toiletries, and vegetables to stock her business.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Sep 8, 2010
Listed
Sep 9, 2010
Currency Exchange Loss:
Covered
Ended:
Oct 15, 2011