Mercita F. is from the village of Lanna, Solana, Cagayan. She is 55 years old. Mercita is married and has 8 adult children. To make a living, Mercita owns & operates a general store. The main source of income for the business comes from selling a variety of different products in the local community. Mercita has been engaged in her business for over 13 years and earns approximately 3000 PHP a month for these activities.
Mercita joined ASKI to gain access to financial services to help improve her living situation and ability to engage in business activities. Mercita is requesting a loan of 5000 PHP which will be used to purchase additional products to sell. This will be the 1st loan taken out by Mercita from ASKI. She plans to use the additional revenue generated from the business to save as a reserve for future emergencies.
ASKI is one of the most successful microfinance institutions in the Philippines. It has 29 branches covering the Central and Northeastern areas. Its clients are mostly of farmers, fisherfolk and small entrepreneurs.
*Note: To maximize efficiency and reduce costs, this loan was posted using a template to automate the translation by Kiva. Given that manual translation of entrepreneur profiles is costly, Kiva created this template for our Field Partner to allow them to continue to post loans in English while providing quality and accurate information to Kiva lenders.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.