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Marta Luz
Martha Luz Z. Valencia is 39 years old and lives in the Villa del Carmen neighborhood, within the Soledad Municipality in the Atlantic Department with her husband and her 3 children, between ages 10 and 15. She has a general store that sells a little bit of everything, from pencils to accessories, perfumes and other items. It's a family business that started because she needed to make important contributions toward supporting her household and also to fulfill her community's needs. While her shop sells all sorts of products, the most useful items are the school and general stationary supplies; taking advantage of the fact that her business is next to a school.

This is her second credit with Fundación Mario Santo Domingo. Since her first credit, she has noticed an increase in sales and also a wider profit gap from being able to make her stock purchases in cash with her credit. It worked like a low cost work capital. Now, with her Kiva credit, she is going to stock her shop with pencils, pens, notebooks, overalls, blouses, bracelets, earrings, perfume and cologne.

Her dream is for her children to earn a University degree and for her business to be known not only in her neighborhood but in the entire area. As such, her greatest challenge is to make a name for her business in the sector, taking advantage of the fact that she lives in a neighborhood where the availability of inexpensive merchandise is in high demand and this is exactly what she is commercializing off of with her general store.
View original language description ↓
Martha Luz Z. Valencia tiene 39 años y vive en el barrio Villa del Carmen, con su cónyuge y sus 3 hijos en las edades de 10 a 15 años, Municipio de Soledad en el Departamento del Atlántico. Tiene una miscelánea donde vende de todo un poco así usted puede comprar desde un lápiz hasta productos de bisutería, perfumes y detalles en general. Su negocio es de origen familiar surgió por su necesidad de hacer un aporte importante al sostenimiento de su hogar y para poder solventar las necesidades de la comunidad, allí vende todo tipo de mercancías, especialmente útiles escolares y papelería en general, aprovechando la vecindad de su negocio con una zona escolar.

Este es sus segundo crédito con la Fundación Mario Santo Domingo, desde el primero notó un aumento en sus ventas y también que le produjo un mayor margen de ganancias por las compras de contado que hizo con su crédito, el que le funcionó como un el capital de trabajo a bajo costo. Ahora con su credikiva va a surtir la miscelánea de lápices, plumeros, libretas, moños, blusas, pulseras, binchas, colonias, aretes y perfumes femeninos y masculinos.

Su sueño es que sus hijos terminen una carrera universitaria y que su negocio sea reconocido no solo en su barrio, sino en su localidad, por eso justamente su mayor desafío es posicionarlo en el mercado, aprovechando que vive en un barrio donde la oferta de mercancía económica tiene una gran demanda y eso es justamente lo que ella comercializa desde su miscelánea.


Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 307
    View loans »
    Colombia Loans Fundraising
  • $13,867,525
    Funds lent in using Kiva
  • 1,860.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,100 helped Marta Luz to supply her general store with pencils, pens, notebooks, overalls, blouses, bracelets, cologne, earrings, and perfumes.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Disbursed:
Jul 28, 2010
Listed
Jul 27, 2010
Currency Exchange Loss:
Covered
Ended:
Sep 17, 2011