Phanice is a 35-year-old woman who sells general household products like sugar, salt, tea and cooking fat. She sells to her neighbors from a kiosk at her home. She has been in this business for five years and has one employees. Before having her own kiosk, she sold tomatoes and fish.
Phanice’s primary business challenge is having enough money to stock her shop. In addition to her food kiosk, she generates income from three motorbikes she owns which are used in a motorcycle taxi service.
Phanice is married and has three children: 2 sons and 1 daughter, from 5 to 12 years old. Her husband works at a law firm.
Phanice plans to use the 40,000 Kenya shilling loan to expand her kiosk structure and increase her inventory of products (sugar, cooking fat, etc.). She has successfully repaid a previous loan of 20,000 shillings.
In the future, Phanice hopes to own a large supermarket. In five years, she dreams of purchasing a plot of land, building a home, and owning a supermarket. She describes herself as hardworking and determined.