Adama is a devoted, serious and very determined businesswoman. She owns a business centre at the central main market in Makeni and is married to a businessman who is a partner in her business. Adama has a child and dependents who are her relatives.
Adama started her foodstuffs business five years ago, her initial capital being provided by her husband. She goes to work at 7:00 a.m. and returns home at 6:40 p.m. Her provisions shop attracts many families who buy provisions for their homes.
Since the wholesale prices of goods increases frequently and transportation costs are very high, Adama needs a loan to help her buy stock in larger quantities so that changes in price do not immediately affect her business.
Adama’s challenge is how to make enough money from her business to help her husband support the home while continuing to invest in her business so as to be able to meet the cost of sending her child to university. Also, she is looking forward to buying a piece of land for erecting their own family house.
About the Association or Rural Development
The Association for Rural Development (ARD) is one of the leading microfinance institutions in Sierra Leone. Established in 1989, ARD has offered individual and group loans to support small-scale businesses across the country for two decades. You can learn more about ARD on its partner profile page, support the organization and its staff by joining the ARD lending team, or lend to another one of its borrowers currently raising funds on Kiva.