Anyone working at an outdoor market in Moldova likely values the breaks they take at a drink and snack vendor’s booth. Most sellers arrive before 6:00 a.m. to set up and start their day, so for the past 3 years Natalia has opened early too. She owns her mobile building and rents the lot from the market, keeping her costs and prices low. Natalia is requesting a loan to try purchasing from a new distributor in the Ukraine, where prices will be more reasonable. Buyers are loyal already, but this entrepreneur feels connected to her customers and wants to serve them even better.