Joyce W. N. is thirty eight years old. Her husband works with Chartis Insurance and they have 2 children. Her business is located at the third floor of a building in Nairobi, the capital city of Kenya. She sells beaded baskets to walk-in and repeat customers. She also sells the baskets to tourists. She has been in this business for the past three years and she says the business is profitable. She says the major challenge she has is lack of enough space to do her business and also small market share. She wishes to get to the international market where she can sell the baskets, as they are really loved by many white people. She is using her loan of KES 50,000 to buy more materials for making the baskets. She hopes to provide employment to many people and increase her clientele base. She describes herself as hardworking and kindhearted.