Alice W. is a 35-year-old lady trading in baby clothing and ladies clothes. She has been in this business for the last 10 years. Her business is located within Nairobi, along a busy road. Her main customers include local residents, visitors and tourists. She has one employee and two school-going children.
She had previously borrowed 20,000 Kenyan shillings and successfully repaid it. She is now borrowing KES 40,000 to increase her stock of baby clothes. Her main business challenge is the harassment from the local authorities and competition from an open-air market within the neighborhood. She sees herself in five years time as a prominent business lady employing people in her company.