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Merlyn Esther
Merlyn C. Gutiérrez is 43 years old she lives with her parents and her 13 year old son. She is a woman who does not stand still as regards looking for new income and becoming qualified, therefore she has done courses in marketing and sales, hairdressing and beauty, food preparation and footwear manufacturing and she has got a return from all of them. Then she earned income selling shoes, clothing and accessories that stregthen the image of women, men and children. She does hairdressing at home, she makes "hayacas" (meat wrapped in cornmeal dough and banana leaves), "deditos" (finger shaped pastries) and "frituras" (fried food) in the weekends helped by her mother. She makes shoes when her customers take her the model they ask her for and she also works part time in a company provisionally in various roles, where she has managed to acquire her cusomers who are mainly company employees, although she also has housewives, neighbours, friends and family. Recently, her sister who is a customer of the Mario Santo Domingo Foundation, as things have gone well with this organization, advised her to access the loan programme so that she can keep expanding her market, therefore she is asking for financing to the value of $ 1,500,000 to buy women's clothing and footwear for men and women.
Marlyn lives in the suburb of José Antonio Galán, in the Suroriente de Barranquilla locality. It is characterized by the great joy of its people and the spirit of solidarity that they demonstrated when they succeeded in supporting local government for the paving of their streets, through resources obtained from walks, bingo, raffles, festivals and other community activities. It is in this environment where Merlyn has developed her business, which started when working in a company. She used to help her cousin to win customers in order to sell them his goods, and there she saw the possibility of an additional income and started the same business selling to friends, neighbors and grew her customer base offering goods to all that came near; her cousin continued to supply her until she saved the $150,000 that allowed her to negotiate directly with department stores and local stores, as up until now she did it through a healthy business connection. Now her great challenge is to complete a sustainable business expansion and in the future her dream is to have a local store where she can integrate all her businesses and her main goal is to offer Yosimar, her son, the highest quality education and always be his emotional support.
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Merlyn C. Gutiérrez tiene 43 años vive con sus padres y su hijo de 13 años; ella es una mujer que no se queda quieta en cuanto a buscar nuevos ingresos y de capacitarse se trata, asì es como ha realizado cursos de mercadeo y ventas, peluquera y belleza, preparación de alimentos y elaboración de calzado y de todos ellos obtiene frutos pues genera ingresos como comerciante de calzado, ropa y accesorios que fortalecen la imagen de damas caballeros y niños y niñas, trabaja la peluquería a domicilio, prepara hayacas, deditos y frituras los fines de semana ayudada por su mama, elabora calzado cuando le llevan el modelo que sus clientes le piden y también trabaja parte de su tiempo en una empresa de manera provisional en oficios varios, donde ha logrado adquirir su clientela que son principalmente empleados de empresas, aunque también tiene amas de casa, vecinos, amigos y familiares. Últimamente su hermana que es cliente de la Fundación Mario Santo Domingo, como le ha ido muy bien con esta organización le recomendó acceder al programa de créditos para que continúe expandiendo su mercado, asì es como está solicitando una financiación por valor de $ 1.500.000 para comprar ropa femenina y calzado mixto.
El entorno habitacional de Marlyn es en el barrio José Antonio Galán, Localidad Suroriente de Barranquilla, caracterizado por la gran alegría de su gente y el espíritu de solidaridad, que demostraron cuando lograron apoyar al gobierno local para la pavimentación de sus calles,a través de recursos obtenidos mediante paseos, bingos, rifas, festivales y otras actividades comunitarias; es justamente en este ambiente, donde Merlyn desarrolla su negocio, que inició cuando al trabajar en una empresa, ayudaba a su primo a conseguir clientes para venderle sus mercancía, allí observó la posibilidad de un ingreso adicional y empezó la misma actividad vendiéndole a amigas, vecinas e incrementó su clientela ofreciéndole mercancías a todo el que se le acercara; su primo continuó proveyéndola hasta que ahorró $150.000,que le permitieron negociar directamente con almacenes y bodegas, como hasta ahora lo hace mediante una sana relación comercial. Ahora su gran desafío es realizar una expansión comercial sostenida y más adelante su sueño es tener un local donde pueda integrar todas sus actividades y su meta principal es ofrecerle a Yosimar, su hijo, una educación de la más alta calidad y siempre ser su soporte afectivo.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 535
    View loans »
    Colombia Loans Fundraising
  • $14,658,975
    Funds lent in using Kiva
  • 1,945.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $775 helped Merlyn Esther to buy women's clothing and footwear for men and women.
100% repaid
Repayment Term
21 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Apr 30, 2010
Listed
May 9, 2010
Currency Exchange Loss:
Covered
Ended:
Jan 15, 2012