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Ernestina
The store "La Flor de Oro" enjoys a strong patronage from the neighbors of the Carrizal neighborhood in the southern part of Barranquilla. The owner, Ernestina C. R., 52, is a stout-hearted woman who provides careful attention to every person who enters this business, which has given her everything and to which she has dedicated herself. Ever since she was left a widow with 3 children, she has been responsible for all of the income and decisions of the home. Through her efforts she has managed to put her children through school. Already one of them is a professional, and he has a family and a new income to cover the household expenses. Ernestina's business meets the needs of neighboring families, who use it to access grocery products that are typically bought by local households. She needs a loan in the amount of $2.3 million Colombian pesos to invest in the purchase of cooking oil, rice, grains, drinks, and meats, in particular. This is her 3rd loan with the Fundación Mario Santo Domingo; with the loans she has taken from this organization she has managed to increase her sales and support the education of her children. Her dream is to see her two unmarried children become professionals and have the possibility of a better future. Ernestina takes great care to improve the services to her customers so that her business will be sustainable in the market and her income will increase over time. Her greatest challenge was being left alone with 3 children after the death of her husband. She wants to expand her ability to receive credit so that she can provide a better offering of products to her customers.
View original language description ↓
Tienda la Flor de Oro es un lugar de gran preferencia entre los vecinos del barrio Carrizal en el sur de Barranquilla, pues su propietaria Ernestina C. R. de 52 años, es una mujer valiente que ofrece una atención esmerada a cada persona que se acerca a este negocio, que le ha dado todo y al que se ha entregado también, desde el mismo momento en que quedó viuda con sus tres hijos y responsable de todos los ingresos y decisiones del hogar; a través de su esfuerzo, dedicación ha logrado que sus hijos estudien y ya hay uno que es profesional y con ello tiene su familia, un nuevo ingreso para solventar los gastos del hogar. El negocio de Ernestina es resolver las necesidades de las familias vecinas, relacionadas con el acceso a productos de la canasta familiar, por eso necesita un crédito por valor de $ 2.300.000, para invertirlo en la compra de aceite en pimpina, arroz, granos, bebidas y carnes especialmente. Este es su tercer crédito con la Fundación Mario Santo Domingo, con los créditos recibidos de esta organización, ha logrado incrementar sus ventas y apoyar el crecimiento educativo de sus hijos. Su sueño es lograr que los dos hijos, aún bachilleres, sean profesionales ya que esta posibilidad le augura un futuro mejor.
Ernestina se esmera por aumentar la excelencia en el servicio a su clientela para lograr la sostenibilidad en el mercado y aumentar cada día sus ingresos. El desafío más grande fue quedar sola con sus tres hijos después del fallecimiento de su esposo y ampliar la capacidad de recibir créditos para ofrecer una mejor oferta de productos a sus clientes.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 361
    View loans »
    Colombia Loans Fundraising
  • $14,083,800
    Funds lent in using Kiva
  • 1,945.4
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,200 helped Ernestina to buy cooking oil, rice, grains, drinks and meat.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Apr 21, 2010
Listed
Apr 24, 2010
Currency Exchange Loss:
Covered
Ended:
Jun 15, 2011