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Elsa Reyna
Elsa Reyna A. G., 45 years old, lives in the village of San Juan Mesas of the municipality of San Pablo Tacachico, in the department of La Libertad. She lives with her husband, a farmer, and their six children, the eldest five of which are day laborers, while only the youngest goes to school. Elsa sells clothing for men, women, and children, as well as cosmetics and creams for the hair and body. She sells her products door-to-door and must walk many kilometers each morning in order to sell the clothing. She's requesting a loan to buy more clothing in a wider variety of sizes and colors, as well as buying cosmetics of various price points to improve her sales. Increasing her earnings is a major goal for her, since she has a large family that is struggling to get ahead.
View original language description ↓
Elsa Reyna A. G. de 45 años de edad, reside en Cantón San Juan Mesas, ubicado en el municipio de San Pablo Tacachico, departamento de La Libertad. Vive junto a su esposo el cual trabaja como agricultor y junto a sus 6 hijos, de los cuales los cinco mayores se dedican a trabajar como jornaleros y solo el menor se dedica a trabajar. La señora Elsa se dedica a comercializar ropa para mujeres, niños y hombres, así mismo vende cosméticos, cremas para el cuerpo y el cabello. Ella comercializa su producto de forma ambulante por lo que cada mañana debe caminar muchos kilómetros para poder vender las prendas de vestir. Elsa solicita un préstamo a través del cual pueda comprar mayor cantidad de ropa en diferentes tallas y colores, así mismo comprar cosméticos, los cuales sean de diferentes precios para poder comercializarlos de mejor manera. Para ella el mejorar sus ganancias es muy importante ya que cuenta con una familia bastante extensa, en la cual todos luchan por salir adelante.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 645
    View loans »
    El Salvador Loans Fundraising
  • $28,178,125
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,000 helped Elsa Reyna purchase clothing and cosmetics.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Mar 14, 2010
Apr 14, 2010
Currency Exchange Loss:
Apr 15, 2011