Vida is a welcoming and hard-working businesswoman who sells groceries to her customers. She is thirty-nine years old, divorced, and the mother of five children from age 4 – 18 years. She spends most of her time taking care of her business and supporting her children in school. She loves selling and enjoys serving customers. She trades in groceries such as candies, mineral water, tinned tomatoes, tinned fish, vegetable cooking oil, macaroni, etc. She has operated her shop for the past 10 years in her neighborhood.
Vida believes in customer care and her broad smile almost always draws customers to her shop, making her one of the most successful traders in groceries. She plans to use the loan to purchase more stock of groceries to serve her customers. She says that she dreams of being able to generate enough profits that she will be able to educate her children to at least the tertiary school level.