Joseph owns an electrical appliances shop in Karuguuza, Uganda managed by his wife with whom he has three children aged six, three, and eight months. He has operated his shop for three years now and has seen it grow steadily with good, considerable profit.
Joseph is a civil servant with the local government. He dreams of being the supplier of electrical appliances in Karuguuza town as a wholesaler. He plans to use the loan from Hofokam to purchase electrical wire, kettles and flat irons for resale, items which he says have the biggest demand.