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Bertha
Bertha C. C. is 61 years old, married, and lives in the Villa Las Moras neighborhood in the municipality of Soledad. She sells general merchandise such as clothing and cosmetics, and she also markets products in large quantities such as cooking oil, rice, soap and skin creams. She has worked with the Fundación for more than 7 years. She started out working in a solidarity group, but as her business was growing she became independent and acquired her own credit account. She now requests a loan in the amount of $2,000.00 which she will use to buy products in large volume, such as cooking oil, rice, soap and foodstuffs to supply to stores and to meet the demands of some housewives.

Her family raised livestock in the Magdalena department (region), but for questions of security they sold the house in that town and when they arrived they bought another in the Siete de Abril neighborhood of Barranquilla. From there they began to sell gold and silver jewelry, but their first business was a store, which they closed because they were not familiar with the way that the market works in Barranquilla; later they started to sell merchandise in Pelayo in the Cesar department with a friend, with whom they shared the profits. They traveled to Maicao (a municipality of Colombia located on the Venezuelan border) in order to buy electric appliances such as blenders, fans, irons, etc. In her business they have two markets: the main one is selling to stores that sell food products, and the second is selling directly to housewives. This second market, although it generates a higher return, is conducted on a smaller scale. These housewives live in other communities because she does not want to compete with the stores where she sells her products; she does not want to lose them as customers since they generate a good cash flow, so in this way she cares for her market. In the future, her goal is to improve her home and her main challenge is to build a second floor.
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Bertha C. C. tiene 61 años, es casada y vive en el barrio Villa Las Moras del municipio de Soledad. Se dedica a la venta de mercancías como prendas, cosmético y comercializa en mayor cantidad productos como aceite, arroz, jabón y cremas para la piel. Tiene más de 7 años de estar con la Fundación e inició en el programa de grupos solidarios, pero en la medida que su negocio fue creciendo, se independizó y adquirió un crédito individual. Ahora solicita un monto de $2.000.000, con el que quiere comprar en mayor volumen productos como aceite, arroz, jabón y víveres para surtir tiendas y algunas amas de casa.
Su familia fue ganadera en el departamento de Magdalena pero por cuestiones de seguridad, vendió la casa en su pueblo y cuando llegó compró otra en al barrio Siete de Abril de Barranquilla; desde ahí empezó a vender prendas de oro y plata, pero su primer negocio en firme fue una tienda, que cerró porque entonces no conocía como funcionaba este mercado en Barranquilla y posteriormente empezó a vender mercancía en Pelayo del departamento de Cesar con una amiga, con quien compartía las utilidades cuando viajaban a Maicao, (municipio de Colombia ubicado en la frontera venezolana) para comprar electrodomésticos como licuadoras, ventiladores, planchas, etc. En su negocio actual tiene dos mercados: el principal son las tiendas donde vende víveres y el segundo las amas de casa, este último mercado, aunque le produce más ingresos, lo tiene en menos proporción y viven en otras comunidades, esto lo hace para no competir con las tiendas a quien ella le vende, porque ella no quiere perder a los tenderos como clientes, que le generan un efectivo muy recuperable, de esta manera cuida su mercado. Más adelante, su meta es adecuar su casa y su máximo desafío es construirle un segundo piso.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 491
    View loans »
    Colombia Loans Fundraising
  • $14,628,950
    Funds lent in using Kiva
  • 1,915.5
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,050 helped Bertha to buy products in large volume such as cooking oil, rice, soap and other groceries to supply to stores.
100% repaid
Repayment Term
20 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Mar 19, 2010
Listed
Mar 19, 2010
Currency Exchange Loss:
Covered
Ended:
Oct 15, 2011