Gradus O. O. is 38 years old, married and has one child. His business is located at a garage in Kariobangi, Nairobi and is well known by the name "Goodwill Trade". He sells vehicle paints to the mechanics at the garage and to his loyal customers, who are mostly from Kariobangi. He has been running this business for seven years and has two employees. He says that his business is profitable and that his main challenge is financial constraints and, therefore, reduced stock levels. Also, there are other similar businesses in the area so customers are not loyal as they are spoilt
for choice. However, he works very hard to make sure his business continues to do well.
He is using his loan of Kes 80,000 to buy more vehicle paints to serve a larger clientele and, thus, increase his profit margin. In the future he wants to be a distributor of paints. He is very hardworking, intelligent and focused.