Ali is special in his work because he knows how to treat his customers and offers a big variety of products, and his customers feel comfortable purchasing from him. His customers are his friends, neighbors and people from his region.
When he first started his business, he didn’t face any difficulty since he took up his family’s business. Ali decided on doing his business because of his experience. He requested a loan from Al Majmoua in order to purchase a roaster for his shop. This is the first time that Ali has requested a loan.
In the future, he plans to keep on expanding his shop by selling outside of Lebanon.
About Al Majmoua – Lebanese Association for DevelopmentThe Lebanese Association for Development – Al Majmoua is Lebanon’s leading microfinance institution and the oldest Kiva partner in Lebanon. Al Majmoua’s vision is to “be the leader in creating an inclusive financial system where all people in Lebanon have access to affordable services.” Given Lebanon's diverse population, Al Majmoua lends to all nationalities, provided legal residency. The strong financial position achieved to date has allowed Al Majmoua to steadily lower its pricing over the years.
Based on the belief that non-financial services play a complementary role in improving the quality of life of the most vulnerable entrepreneurs, Al Majmoua has established a solid Business Development Services program for both borrowers and non-borrowers with a focus on women and youth.
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