Alice W. M. is forty years old and married. She has two children, ages seventeen years and three years old. Her business is located at Juja, a busy market in Thika. Thika is the region in Kenya known for production of pineapples.
She has been selling cereals and beans, such as maize, beans, and green grams (mung beans), to the local people for seven years. She says that this business is profitable, but her major challenge is the fluctuating market prices that require her to sell her products at low prices. However, she works very hard to keep her business doing well.
She is using her loan of Kes 40,000 to buy more cereals to expand her business. In the future, she hopes to have many business outlets and supply her cereals to different parts of the country. She wants to be a market leader in this business. She is very innovative.